PROJECT
fr3sh || Grad Project
SUMMARY
fr3sh revolutionizing the way influencers and businesses interact with content.
SKILLS
UX/UI
Branding
UX research
Copywriting

table of contents.
problem space
solution
research
the brand
what was
new fr3sh
final outcome
next steps
problem space.
In today's world, taking photos is easier than ever, but data privacy and photo ownership are at an all-time low, with images often stolen or used without permission or compensation. Social media's demand for content grows, yet stock photos lack authenticity, working with influencers is time-consuming, and exclusivity is hard to secure. It's alarmingly easy to screenshot and claim someone else’s work as your own. Can this be changed to make photo ownership and content creation simpler and more secure?
solution.
Let me introduce you to fr3sh, a revolutionary platform transforming how influencers and businesses interact. fr3sh will provide a easy to use platform that allows influencer to monetize their content and have more control of where it’s being used in combination with blockchain technology. Business’s are provided a space to securely find, bid and win exclusivity on quality content for marketing purposes. With fr3sh, you can securely post content, set your own prices, block unwanted users, and receive notifications when bids are placed or won, putting control back in your hands.

fr3sh will provide a easy to use platform that allows influencer to monetize their content and have more control of where it’s being used in combination with blockchain technology. Business’s are provided a space to securely find, bid and win exclusivity on quality content for marketing purposes. fr3sh strives to be as transparent as possible with costs and avoiding any tech jargon.
research.
After identifying a clear problem space, I conducted extensive research to establish a strong knowledge base, including SWOT analysis, which confirmed the uniqueness of my concept. I focused on the web3 space and potential users, discovering many had their images taken without consent, with influencers being a key demographic for monetizing content while offering brands an easy way to access and purchase it.

With two defined user groups and a clear problem space, I explored backend considerations like choosing an environmentally friendly blockchain and addressing web3 issues like anonymity potentially enabling illegal activity. My aim was to mitigate as many challenges as possible, even within web3's inherent limitations.

Additionally, I tackled problems specific to selling photos, such as allowing influencers to block certain buyers, simplifying web3 for unfamiliar users, and translating technical jargon into accessible language. I also designed an onboarding process to be intuitive for non-web3 users. Committed to transparent, user-friendly UI, I incorporated user testing and wrote a web3 proposal addressing these concerns comprehensively.
download
fr3sh web3 proposal.
the brand.
The branding for fr3sh was designed to be sleek, modern, and slightly futuristic, with a focus on simplicity. I used two sparing accent colors (orange and blue) and chose a modern typeface to enhance the brand's identity while ensuring legibility. Most design elements feature clean, sharp black lines, with squared nav bar icons to match the edgy, modern vibe. A polished stylesheet with consistent colors, type pairings, and hierarchy ensures the app maintains a cohesive and professional look.
what once was.
fr3sh under went a major change after a group feedback session where it seemed a little too close to instagram. Influencers could set the amount of copies of their photo to be sold with the idea they could choose exclusivity or to sell multiple copies and it was a first come first served to the photos.

My main focus for this section of the project was creating a good flow for the influencer but fr3sh needed something to make it stand out more and what’s the best way to do that? Add a little competition and exclusivity to the mix...
the new fr3sh.
To add excitement, I introduced bidding and removed multiple copies, shifting focus to the business flow. With two weeks left, I reworked key elements like bidding mechanics, payment processes, and UI features like time left and costs on images.This is where I redesigned the business flow

This is where I redesigned the business flow:

• Adding a signup process for business
• How it works for business
• Suggested content under a photo
• Created the UI for bidding, winning and being notified of bids
• A space to pay, download a photo
• A space for the photos would be stored
• Where to access current bids
• Changing the UI to show the duration left to bid and the current cost of the photo
final outcome.
fr3sh’s current state is a an interactive Figma prototype of the two main user flows:

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• The influencer signing up and posting a photo and getting notified of the purchase
• The business signing up, searching for, bidding, wining and buying a photo
• Additional screens of user profiles, business profiles, filters, searches, main feeds, chat, saved photos, web3 guide

There’s also a proposal discussing NFTs, which blockchain protocol fr3sh would be and the ups and down of web3 and how fr3sh will try combat it and the features of the app.
next steps.
Granted fr3sh was on a bit of a time limit so some priorities had to be taken like the research and creating the two main flows and general proposal and due to some last minute changes there’s a lot of next steps in the horizon:

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• Creating and finishing all addition screen to make the app more complete (settings, new messages etc...)
• User testing the new business flow and onboarding
• User testing the general layouts for the additional screens
• Further user testing for the influencer portion to make sure it’s all polished
• Looking into creating viewer screens
• Explore how NFTs of influencer can then be utilized for fans to get access to events, ticketing etc... Then NFT’s at influencer events for marketing etc... Maybe for the viewer section